House of Fraser Fearless Fridays

Director: Marcus Jones, Think Make Create

House of Fraser wanted to advertise a new online and social media campaign with a positive agenda called Fearless Fridays. The concept encouraged its audience to rebel against conformity and dress more courageously for at least one day a week.

THE BRIEF

Whether the audience's individual style was highly contemporary or came from a particular vintage era, House of Fraser wanted its audience to unite socially by sharing photos depicting their individual style choices under the banner #fearlessfridays. The music brief was to capture both modern and vintage style with plenty of originality, fun and energy.

WHAT WE DID

The client contacted our music consultants, requesting a multi track production music search.  The film footage was incredibly diverse containing scenes depicting style from the 20s through to the present day. It was edited to an extremely fast pace. The music needed to support the vibrant colour and rather frantic feel of the piece, whilst pulling together the incredible variety of characters and imagery seamlessly. 

HOW WE DID IT

This was an ideal opportunity for us to demonstrate the diversity of Felt Production Music with some outstanding music, including current electro pop to classical piano. However, the real star of the show came from our classic vintage catalogue - an upbeat big band theme called ‘Whistle Stop’ by Johnny Johnston. This wonderfully kitsch 1960s recording by a true icon of advertising music added authenticity and injected plenty of humour into the piece. 

THE RESULT

Director Marcus Jones was delighted with our production music choices and explained, "No place other than Felt would have the right catalogue for this job.  It couldn't feel corporate at all - it needed to feel raw and real. The music that Felt offered genuinely was - and you know it has not been used a thousand times before".

"No other place other than Felt would have the right catalogue for this job.  It couldn't feel corporate at all - it needed to feel raw and real. The music that Felt offered genuinely was - and you know it has not been used a thousand times before" (Director, Marcus Jones).