Pepsi Max Paint Balls

Agency: The Mob, Director: David Schofield

An original composition depicting the unusual combination of football and street art, that sees freestylers put their breath-taking ball skills to great use and create their own 'masterpiece'.

THE BRIEF

The production company sought an innovative, youthful piece of music for this stunning Pepsi Max visual, directed by rising star David Schofield. The film featured an original combination of football and street art with ‘freestylers’ using their breath-taking ball skills, to create their own ‘masterpiece’.

WHAT WE DID

We created an original composition for the film and also edited the music to picture.   After significant research on the ‘freestyler’ demographic, we found that trap artists such as DJ Snake, Mr. Carmack and Evian Christ were popular. We also found that older electronic pioneers such as The Prodigy were also still highly relevant to this particular group. 

HOW WE DID IT

The Felt music team put together a selection of electronic and trap tracks from the Felt Production Music Catalogue.  These were then edited to picture and presented to the client.  Favourites were selected and approved before commissioning specialist composer Keiran Merrick to create a brand new composition using the essential elements of the genre.  The chosen track was then developed and fine-tuned in regular dialogue with the production company.

THE RESULT

The result was a piece of music that not only resonated with the target demographic of the film, but also accentuated the dynamic energy of the performers.


The result was a piece of music that not only resonated with the target demographic of the film, but also accentuated the dynamic energy of the performers.